Google has just announced its support to The British Asian Trust with a Google grant and a branded YouTube Channel. The grant gives The British Asian Trust $10,000 worth of advertising per month on google.co.uk to reach out to new online audiences and build awareness about the Trust’s activities in South Asia.
Cricket has been a huge part of The British Asian Trust success story; with matches such as India vs. Pakistan in 2007, the British Asian Challenge at Lord’s in 2009. In July 2010 we will be following this up by bringing the Indian Premier League back to London for The British Asian Challenge at Lord’s. In a build up to July, cricket fans amongst our supporter base can follow their favourite teams in the Indian Premier League Season 3 on YouTube! All 60 matches of the IPL will be streamed live (and free) on youtube.com/ipl.
Acknowledging Google’s support, Chairman Manoj Badale said that ‘this was a new stage of development for the Trust as it builds its supporter base in the UK and increases awareness about effective philanthropy to high-impact charities in South Asia’.