Rubicon, maker of exotic juice drinks, and The British Asian Trust have joined forces for the second year running to transform the lives of people living in the poorest communities in South Asia and UK.
The British Asian Trust and Rubicon teamed up with the Friend’s Provident t20 in 2010 and celebrated a winning year bringing education to nearly 20,000 disadvantaged children in India and Pakistan.
Following last year’s successful partnership, The British Asian Trust and Rubicon have teamed up again this summer through the Friends Life t20 2011, with the assistance of the test cricket’s greatest bowler, Muttiah Muralitharan.
Says Muttiah Muralitharan: “Rubicon is a regular supporter of The British Asian Trust, one of The Prince’s Charities. This year, for every wicket I take during the Friends Life t20, Rubicon will donate £250 to The British Asian Trust. So, I am hoping to take as many wickets as possible!” That could mean a donation of up to £10,000 for the work of The British Asian Trust.
Hitan Mehta, Trust Executive Director said: “We are delighted to join hands with Rubicon for a second consecutive year. Rubicon’s support allows us to bring about lasting change to communities faced with grinding poverty. Together we are making a powerful impact.”
Making a difference is what it’s all about, says Jonathan Kemp, Commercial Director for Rubicon. “It’s important that Rubicon is putting something back into the community that supports our brand, as well as the wider community overseas. It’s great for us to have a partner like The British Asian Trust that is investing in very worthwhile charities and projects in five countries.”
Rubicon support in 2010 benefitted Trust charity partners Mumbai Mobile Crèches in India and Developments in Literacy in Pakistan.