Our Approach

Our unique approach aims to encourage and support philanthropy amongst the British Asian Diaspora.

The benefits of our approach include:

• Combating scepticism in the important sector of charitable giving in South Asia;
• Showcasing grassroots NGOs and charities that do not have adequate visibility in the UK;
• Increasing ‘social returns’ for a donor, sharing the progress of donations that are regularly measured and reported in biannual reviews and frequent updates;

The Trust, ultimately, strives to deliver maximised long-term impact, so grants are awarded to core programmes that ensure that a recipient charity fulfils the Trust’s remit and helps monitor the effect that the funds have had on beneficiaries. The charity can then build on experience, develop lasting schemes and increase the number of people they serve so that communities can overcome persistent poverty.

The Trust would like donors to move from charitable giving to philanthropic investment, and we are committed to providing information and resources to help donors make the most effective funding decisions.