Magic Singh appointed as a new ambassador for the British Asian Trust
The British Asian Trust is pleased to announce the appointment of Magic Singh as its latest ambassador. He joins a distinguished group of ambassadors including Naughty Boy, Gurinder Chadha OBE, Nihal Arthanayake and many others.
Amardeep Singh Dhanjal, professionally known as Magic Singh, is a globally acclaimed magician, content creator, and performer whose journey began in the vibrant heart of west London.
Over the years, his jaw-dropping performances have dazzled audiences at VIP events, royal gatherings, and high-profile stages across the world from London to Los Angeles, Mumbai to Dubai. His signature close-up magic and larger-than-life stage illusions have earned him bookings from international luxury brands, celebrity clientele, and prestigious venues, including multiple sold-out shows at Soho House West Hollywood and Malibu. In 2025, he performed at the British Asian Trust Annual Dinner, where his close-up magic captivated Bollywood superstar, Abhishek Bachchan and left audiences amazed by his skill and showmanship.
In addition to performing, Magic Singh is a vocal advocate for cultural representation in entertainment and the arts. He continues to collaborate with global brands and producers to bring authentic, high-calibre South Asian magic to mainstream platforms, all while inspiring the next generation of magicians through live shows, speaking appearances and social media mentorship.
Hitan Mehta, Chief Executive of the British Asian Trust, said: “We are delighted to appoint Magic Singh as an ambassador for the Trust. A long-standing friend of the Trust, he has used his global platform to amplify our work and bring new audiences to our mission. We look forward to working more closely together to extend our reach and deepen our impact.”
Magic Singh, British Asian Trust ambassador, said: The British Asian Trust represents something deeply meaningful to me. As someone who has been fortunate to build a career from creativity and imagination, I know how powerful opportunity can be in shaping a life. The Trust's work is helping unlock that opportunity for countless people across South Asia. I’m incredibly proud to support an organisation that is not only changing individual futures but uplifting entire communities.