Milkar Report 2025: National Mental Health Baseline Survey and Insights from Pakistan
Through mass media, community engagement, and data-driven storytelling, the Milkar campaign is changing how Pakistan talks about mental health.
The Milkar, Aao Baat Karein Campaign for Mental Health Led by the British Asian Trust in collaboration with the Mir Khalil Ur Rehman Foundation (MKRF) and supported by the Pakistan Mental Health Coalition (PMHC) is Pakistan’s first and largest national level multimedia initiative focused on raising mental health awareness and reducing stigma.
The Milkar 2025 Report
The Milkar Report 2025 presents critical insights into the state of mental health in Pakistan in 2025, based on a nationally representative sample.
A recent nationally representative survey by Gallup Pakistan, set the baseline for the campaign and the report and reveals the mental health crisis we can no longer ignore.
Pakistan Mental Health Statistics at a Glance
- 90% of people with mental health issues do not receive care
- Just 25% could correctly define mental health
- 92% agree we need more tolerance and awareness
- Only 3% sought professional help in the last 6 months
- Most rely on spirituality and self-help, not clinical support
These findings highlight the urgent need to address mental health stigma in Pakistan, improve access to mental health care, and invest in mental health education and literacy.
Why the Milkar Campaign Matters
The Milkar campaign for mental health is designed to:
- Improve mental health literacy in Pakistan
- Shift public attitudes and reduce stigma
- Improve access to mental health care
- Promote sustainable wellbeing practices
Read the Milkar Baseline Survey Report 2025 – National Mental Health Survey by Gallup Pakistan