Manish Malhotra Fashion Designer
The British Asian Trust welcomed celebrated Indian designer, Manish Malhotra as its newest ambassador, as the Trust hosted an exclusive preview of Malhotra’s new festive collection.
The event took place yesterday at the UK’s leading, Indian high fashion multi-brand store, Aashni + Co in Notting Hill, London.
Against the plush backdrop of the fashion talent’s latest couture designs, Manish Malhotra was joined by a host of VIP guests including fellow ambassadors; actress Laila Rouass; newsreader and presenter Sonali Shah; and BBC Radio news presenter, Ritula Shah.
Manish Malhotra has redefined and modernised costumes in Indian cinema. His repertoire includes designing for Bollywood stars, styling them, a diffusion range, bridal and couture. His strong sense of colour and occasion have made him the first choice of some of the most striking personalities in the Indian film industry, high profile politicians, industrialists, top global corporates and affluent families across the globe.
Speaking at the event, Manish Malhotra said: “I am overwhelmed at the opportunity of coming on board as an ambassador for The British Asian Trust. I have been observing their great work for some time and am looking forward to contributing in my own way. There has been an overwhelming response from guests and media this evening to the new collection also. Aashni + Co is one of the first stores in the UK to really showcase Indian fashion. I’ve been a part of Aashni + Co since the beginning. It’s a serious store and a great showcase for the West to see what’s happening in India today.”
Hitan Mehta, Executive Director, The British Asian Trust said: “It has been a great evening, celebrating and showcasing the best of the Indian fashion industry that is Manish Malhotra and at the same time raising the awareness and funds to help those disadvantaged in South Asia. We are very excited to have Manish on board as an ambassador for the Trust and would also like to say a huge thanks to Aashni Anshul Doshi for being such a fantastic supporter of the Trust”
Aashni Anshul Doshi (Shah), Founder and Creative Director of Aashni + Co, said: “It’s been a wonderful evening with an amazing response to Manish’s new collection, as well as to the news of his ambassadorship for The British Asian Trust. We are proud of our relationship with Manish and are so delighted to be presenting his latest, festive collection in-store, as well as sharing the news of his involvement with an extremely noble cause.”